01
Instrument the funnel
Landing → product → cart → checkout, tracked step by step, device by device — we find WHERE money leaks before touching anything.
Conversion work
Same traffic. More orders.
Most stores don't have a traffic problem — they have a leak problem. We instrument your site, watch where real visitors hesitate and drop, and systematically remove the friction: page speed, product page layout, checkout flow, trust signals, mobile experience.
Every change is measured against real conversion data, so the site gets a little better every single week.
How it actually works
The process, step by step — no black box.
02
Diagnose with real behavior
Scroll depth, rage-clicks, search terms, drop-off points — evidence, not opinions about what 'looks better.'
03
Prioritize by revenue impact
Every fix gets sized: how many people hit this leak × how much it costs. Biggest leaks first, always.
04
Test, measure, keep or kill
Changes ship weekly and get judged against conversion data. Wins stay, losses teach, and the store compounds a little better every week.
WHAT THE RUW ENGINE TRACKS FOR THIS
- Conversion rate per page and per device
- Checkout completion by step
- Impact of every shipped change, before vs after
- Mobile vs desktop behavior gaps
Works best with
One machine, many parts.
Web Development
Custom stores and sites engineered from scratch — no templates, no page builders. Live in weeks, built to convert.
Learn more →SEO and AI search
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Learn more →Paid Social
Meta and TikTok campaigns run on your real numbers — creative, targeting, and weekly reporting you can actually read.
Learn more →