01
Technical foundation
Speed, structure, schema markup, sitemaps, canonical hygiene — the invisible layer Google reads first. Most stores fail here without knowing it.
SEO and AI search
Found on Google. Cited by AI.
Search is splitting: classic Google results, direct answers, and AI recommendations. We optimize for all three — traditional SEO for rankings that compound, AEO (answer engine optimization) so you're the answer when customers ask a question instead of typing a keyword, and GEO (generative engine optimization) so your brand is what the AI recommends when customers ask where to buy.
Structured data, technical cleanup, content that answers real customer questions, and local search presence for your physical location — built into every page we ship.
How it actually works
The process, step by step — no black box.
02
Search intelligence
We mine what your customers actually type — including your own site-search data — and map every term to a page that answers it.
03
AEO: the answer layer
Customers increasingly ask questions instead of typing keywords. FAQ schema and question-shaped pages make your store the direct answer — in Google's answer boxes, voice search, and AI chat.
04
GEO: the AI layer
Structured data and answer-shaped content so AI assistants can read, trust, and recommend your store when customers ask them where to buy.
05
Local dominance
Google Business Profile fully built, categories and services dialed, review strategy running, local pages for the areas around your store.
06
Compounding content
Pages and posts targeting real search demand — each one a small asset that keeps pulling traffic without ad spend.
WHAT THE RUW ENGINE TRACKS FOR THIS
- Rankings for every target term, weekly
- Which queries actually produce sales (not just visits)
- AI-answer presence checks for your category
- Local pack appearances and direction-requests from Maps
Works best with
One machine, many parts.
Web Development
Custom stores and sites engineered from scratch — no templates, no page builders. Live in weeks, built to convert.
Learn more →Paid Social
Meta and TikTok campaigns run on your real numbers — creative, targeting, and weekly reporting you can actually read.
Learn more →Amazon
Get listed, optimized, and selling on the world's biggest marketplace — listings, content, and ads handled.
Learn more →