About
We're engineers who ended up doing marketing
RUW is run by two engineers who got obsessed with a simple question: what happens when you treat a store's growth like an engineering problem — tracked, tested, and improved every week — instead of a guessing game?
The edge
What "built by engineers" actually buys you.
This website is our résumé
You're reading it on a web app we built from scratch — containerized, deployed on our own cloud infrastructure, zero third-party trackers, no page builders. Most agencies rent their tech. We build ours — and The RUW Engine, the system that runs every client's growth, is built the same way.
Programmatic pipelines
When a client had 1,600 products to take online, we didn't hire data-entry temps — we wrote a pipeline that parsed supplier invoices into a priced, organized catalog automatically. Engineering turns impossible workloads into afternoon jobs.
We run the machine daily
VTILTED is a streetwear label we build and run end to end — drop mechanics, flows, ad structures, every release. What lands on your plan is what we operate for a real brand every week, not a slide from a deck.
Self-hosted, self-reliant
Our infrastructure, our analytics, our automations — architecture built from scratch and run by us. No agency middleware marking up tools you could never see inside.
What clients get
A live dashboard.
Not a monthly PDF.
Every client gets the RUW Dashboard — your window into The RUW Engine. Ad performance, sales, and traffic across every channel, in one place, updated continuously. Log in any hour of any day and see exactly what your money is doing. We built it ourselves, and it is included at every tier rather than sold as an add-on.
See it with your dataHow we stay honest
Why we stay small
We keep our client list short so every store gets real attention — the kind where we know your bestsellers, your seasons, and your customers by behavior. We'd rather grow six stores relentlessly than babysit sixty dashboards. When we take you on, you get the machine, and you get us.
See if we're a fitWho you are hiring
Two people. Both of them build.
There is no account team to be handed to. The two of us do the work, and you have both of us from the first call.
Assad Ginem
Co-founder
Runs the build side: stores, catalog pipelines, infrastructure and the client dashboard.
Abdulrahman Ginem
Co-founder
Runs the growth side: email and SMS, paid media, content and the weekly reporting you get every Monday.