Terms

Plain-language terms.

This site

This website is owned and operated by RUW Marketing. Its content — copy, design, code — is ours; don't copy it wholesale. You're welcome to browse, share links, and reach out.

The free audit

The free audit is exactly that: free, no strings. It's our professional opinion based on what's publicly visible about your store, delivered as-is. What you do with it is up to you.

Client engagements

Actual work together — builds, launches, monthly plans — is governed by a separate written agreement we both sign, which spells out scope, pricing, and terms. The prices published on this site are the prices for the scope described alongside them, and we do not quote higher for the same work. What varies is named there: Full Engine's monthly scales with hours, travel for an on-site week is billed at cost, and ad spend is paid by you to the platforms. Nothing here is a binding offer until we both sign.

What you own, and what happens if you leave

We promise on several pages of this site that you own everything. A reader who had been burned by an agency before pointed out that the promise lived only in marketing copy, while this page said nothing on the site was binding — which is the same gap that cost them their ad history last time. Fair. So it is written here, and it carries into every agreement we sign.

  • Your store, domain, email and SMS lists, ad accounts, social accounts, creative and analytics data are created in your name and under your billing from the first day. Not ours, not under an agency umbrella, not transferred to you later.
  • Cancel by telling us, in writing, at any time. We bill to the end of the month you cancel in and no further. There is no notice period, no minimum term and no cancellation fee.
  • Within seven days of you cancelling, we remove our access from your accounts and hand over anything that was ours to hold: credentials, documentation, and a full export of your attribution and reporting history from our dashboard in CSV. That history is your data. We do not keep it hostage and we do not charge to release it.
  • We will not take ownership of an ad account, pixel, list or storefront on your behalf, and we will not make you re-buy your own data to leave.

No guarantees on this site

We talk confidently about our process because we believe in it, but every business is different — past results and descriptions of our approach aren't a promise of specific outcomes for yours.

Last updated: July 2026.