Paid Social

Ads that are accountable to revenue, not likes.

We run Meta and TikTok ads the way engineers run systems: tracked, measured, and improved every week. Creative gets tested, losers get killed, winners get budget — and you see exactly what every dollar did.

For stores with a physical location, campaigns get local — geo-targeted down to the zip codes around your store, driving foot traffic and online orders at the same time.

How it actually works

The process, step by step — no black box.

01

Tracking before spending

Pixels and conversion events verified end to end. We do not spend your money into a broken measurement system — ever.

02

End-to-end structure

Prospecting finds new people, retargeting catches the interested, retention re-sells the converted — each with its own budget, creative, and success metric.

03

Creative testing on a rhythm

New angles weekly. Losers killed by revenue (not clicks), winners scaled. Every test logged so learnings compound instead of evaporating.

04

Zip-level geo strategy

For physical stores: radii and zip codes around your location get their own campaigns, budgets, and creative — local lift you can see in foot traffic.

05

Weekly optimization loop

Budget moves to whatever the numbers say is working, and you see every move in the Monday report.

WHAT THE RUW ENGINE TRACKS FOR THIS

  • Cost per purchase and blended ROAS by campaign
  • First-time vs returning customer split per ad
  • Creative-level revenue (which hook actually sells)
  • Geo performance down to zip code

Ready when you are

Stop guessing. Start engineering your growth.

Get a free audit: a recorded teardown of your store and online presence, plus a written action plan — yours to keep either way.