01
Audit what exists
Most tracking we inherit is broken — double-counted purchases, misfired pixels, missing events. We find every hole first.
Analytics & Tracking
The end of 'we think it's working.'
Everything we do runs on this. We wire your store with correct, complete tracking — every visit, every click, every add-to-cart, every sale attributed to the channel that drove it — and connect your online and in-store picture so you can see what's actually driving performance.
Then we turn it into one weekly report a busy owner can read in five minutes: what worked, what didn't, what changes next week.
How it actually works
The process, step by step — no black box.
02
Instrument everything
Full event coverage: sessions, sources, clicks, searches, carts, checkout steps, purchases, email touches — the complete list is on our data page.
03
Connect the worlds
POS + online in one picture. Your in-store reality and your online reality finally reconcile.
04
Attribution you can trust
Every sale matched to the channel and touch that drove it — with holdout testing when a claim really matters.
05
Report like humans
One weekly report: what happened, what worked, what didn't, what changes. Five minutes, zero jargon.
WHAT THE RUW ENGINE TRACKS FOR THIS
- Everything — this service IS the tracking layer
- Channel-attributed revenue, daily
- First-time vs returning revenue split
- The full event stream your other services run on
Works best with
One machine, many parts.
Web Development
Custom stores and sites engineered from scratch — no templates, no page builders. Live in weeks, built to convert.
Learn more →SEO and AI search
Rank where your customers search — Google today, AI answers tomorrow. Search, answer-engine, and generative-engine optimization together.
Learn more →Paid Social
Meta and TikTok campaigns run on your real numbers — creative, targeting, and weekly reporting you can actually read.
Learn more →