Multi-brand streetwear retailer taken online — catalog at scale across vendors, enriched product imagery, and a mature email machine with 20+ live flows.
The starting point
LGND is a multi-brand streetwear retailer — Valabasas, Fear of God Essentials, and more — with a catalog that spans vendors, seasons, and hundreds of styles. Multi-brand retail online means constant intake: new inventory arriving faster than anyone can photograph and list it.
What we built
We built an import pipeline that turns vendor order sheets into live, enriched product pages — every product pushed to multiple photos sourced from brand catalogs, descriptions written properly, vendors and tags normalized. On the marketing side, the store runs a mature machine: 20+ live automated flows covering the full customer lifecycle.
What runs today
New inventory flows from order sheet to storefront on a pipeline, not a to-do list. Campaigns run against drops and seasons, and the email machine works every segment of the list around the clock.
Where this stands
Current client, work ongoing. Dates and outcomes as reported by the store owner. We publish no revenue or conversion figures — those belong to the client, not to us.