A brick-and-mortar beauty supply taken online — the full catalog migrated and priced, wig variants engineered into clean options, and a full Klaviyo machine built from zero.
The starting point
Beauty Trendz was a busy brick-and-mortar beauty supply with zero online presence — thousands of products on shelves, none of them selling past the front door. Nobody has time to photograph, price, and list a full store's catalog by hand.
What we built
This is where engineering matters: we built a programmatic import pipeline that parsed supplier invoices straight into a priced, organized catalog. Wig variants got merged into clean color-and-length options instead of hundreds of duplicate listings, and retail pricing rules apply automatically on every upload. On top: a complete Klaviyo email system — flows, campaigns, and segments — built from zero.
What runs today
The store keeps growing catalog-first: new invoices become new products on the pipeline, the email machine works the list, and a walk-in-only business now has a storefront that never closes.
Where this stands
Current client, work ongoing. Dates and outcomes as reported by the store owner. We publish no revenue or conversion figures — those belong to the client, not to us.